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Research papers

The use of retail audit research in developing and maintaining effective retail distribution

The paper gives an overview of the relationships between two key pieces of retail audit information, sales share and distribution. It shows how, if used correctly, retail audit data can give management a means of focussing their resources to increase...

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Author: Tony Antoniou
June 15, 1992
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Citation

Antoniou, T. (1992a, June 15). The use of retail audit research in developing and maintaining effective retail distribution. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/the-use-of-retail-audit-research-in-developing-and-maintaining-effective-retail-distribution


Research papers

The Middle East today and tomorrow

From a Gulf standpoint, no doubt, the successful conclusion of the second Gulf war between the GSied and UM-authorised Multinational Coalition - in which the Gulf Cooperation Council (GCC) played a central role - and Iraq to force the Saddam Hussain...

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Author: George Joffé
June 15, 1992
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Citation

Joffé, G. (1992a, June 15). The Middle East today and tomorrow. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/the-middle-east-today-and-tomorrow


Research papers

The Gulf markets

This paper wants to stress that there are real opportunities for business in the 1990s in the Gulf markets. Cease those opportunities. But for success you need quality products, professional and effective marketing, preservarance, patience and some...

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Author: Hussain M. Sultan
June 15, 1992
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Citation

Sultan, H. M. (1992a, June 15). The Gulf markets. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/the-gulf-markets


Research papers

Localization versus standardization of global advertising

The high purchasing power of many of the countries in the Arab World has encouraged the increasing presence of a wide variety of multi-national corporations (MNCs) in this region. In the quest for a unified corporate identity and aided by the fact...

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Authors: Jehan El-Tigi, Mohamed Wafai
June 15, 1992
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Citation

El-Tigi and Wafai (1992a, June 15). Localization versus standardization of global advertising. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/localization-versus-standardization-of-global-advertising


Research papers

Responding to market change by new brand development

In this paper I intend to focus upon the growing significance of new product development and brand strategy within the GCC markets - and indeed, the Middle East as a whole. In order to do so, I will examine first the growth of NPD in Western Europe...

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Author: David M. Craton
June 15, 1992
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Citation

Craton, D. M. (1992a, June 15). Responding to market change by new brand development. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/responding-to-market-change-by-new-brand-development


Research papers

The use of consumer research to assess the potential and optimize the launch of a new brand in the Arabian Peninsula

For many years Head and Shoulders was Procter and Gamble's only entry in the shampoo market in the Middle East. H&S was by far the leading anti-dandruff shampoo enjoying very high market shares throughout the Arabian Peninsula. The problem,...

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Author: John F. Cook
Company: Procter & Gamble
June 15, 1992
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Citation

Cook, J. . (1992a, June 15). The use of consumer research to assess the potential and optimize the launch of a new brand in the Arabian Peninsula. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/the-use-of-consumer-research-to-assess-the-potential-and-optimize-the-launch-of-a-new-brand-in-the-arabian-peninsula


Research papers

The operation of retail audits in the Middle East

MEMRB has pioneered the introduction of retail audits to the Middle East. The first panels were established in 1971— 1972 and since then retail audit panels have been operating continuously in Saudi Arabia, Kuwait and the DAE. The first tasks...

Catalogue: Seminar 1987: Research In Arab Countries
Authors: Andreas Charalambous, Olympics Toumazou
Company: MEMRB
June 15, 1987
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Citation

Charalambous and Toumazou (1987a, June 15). The operation of retail audits in the Middle East. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/the-operation-of-retail-audits-in-the-middle-east


Research papers

Do what your doctor tells you!

The paper will examine, with the help of specially prepared data, some of the potential advantages of integrating research amongst healthcare professionals (predominantly doctors and pharmacists) with more conventional consumer data. This paper...

Catalogue: Seminar 1987: Research In Arab Countries
Authors: Robert C. Blake, James J. Ryan
June 15, 1987
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Citation

Blake and Ryan (1987a, June 15). Do what your doctor tells you!. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/do-what-your-doctor-tells-you-


Research papers

The use of the buy test technique to evaluate new advertising campaigns in Arab countries

In the rapidly evolving marketing environment in the Middle East, the communication process is becoming increasingly important and hence so is the need to evaluate the efficiency of an organisation's communication activities. The BUY TEST is an...

Catalogue: Seminar 1987: Research In Arab Countries
Authors: Randa Kronfli, Dafni Theophylactou
Company: MEMRB
June 15, 1987
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Citation

Kronfli and Theophylactou (1987a, June 15). The use of the buy test technique to evaluate new advertising campaigns in Arab countries. ANA - ESOMAR. Retrieved May 01, 2024, from


https://ana.esomar.org/documents/the-use-of-the-buy-test-technique-to-evaluate-new-advertising-campaigns-in-arab-countries